I conducted a [very unscientific] experiment yesterday. I had a day full of meetings all over the city, so I decided to conduct a #checkinginmarathon on Foursquare yesterday. Typically, I check into some places fairly frequently (my yoga studio, interesting restaurants), some less frequently (everyday places like stores and coffee shops if it occurs to me), and some places almost never (I only check in at Columbia b-school when there is an interesting event/cool speaker, otherwise, as @alexandergordon would say, I’d be a nOOb). I only tweet a small fraction of my check-ins.
For the #checkinginmarathon, I checked in and tweeted everything I did all day. I added and subtracted points (no rational scale here) for how much utility (or hassle) I got out of the check-in experience. My overall utility score was 6 points, with an average of 0.375 points per check-in for my 16 check-ins.
On the plus side, I was able to connect spontaneously to friends and save others time. Maybe I even felt more connected to people as I jumped from place to place. On the negative, some check-ins were slow or downright failed. Not to mentioned oversharing on twitter definitely irked some of my followers, so there is a clear long-term risk if I continued to do this. Net/net, I think I’ll continue to check-in when its not ‘n00by’ but I’ll be conscious of how often I tweet my activities out on twitter.
Here is my detailed, neurotic, and purely unscientific rating of the experience.
7:52 AM @ Bikram Yoga NYC #standingheadtoknee
+2 Earned 15 points from www.earnedit.com for going to yoga
-1 Despite the fact that I check in here regularly, it doesn’t show up in ‘my favorites’. Annoyance
-1 Have to search for venue because it doesn’t even show up in ‘nearby’. Ann oyance
+2 actually did #standingheadtoknee, foursquare = i’m more flexible?!
10:03 AM @ Aroma Espresso Bar #coffee
+0 Neutral, Aroma pops up in the list. No hassle, but no perk
11:18 AM @ CVS Pharmacy # softlips #checkinginmarathon
- 1 Have to search for CVS. Annoyance
- 1 First CVS in list is no where near where I am.
11:29 AM @ Snooth HQ #checkinginmarathon meeting with the Lot18 team
-5 My check in does not register. FAIL.
+1 Ok, maybe its AT&T’s fault
12:09 PM @ Ace Hotel w/ #checkinginmarathon
+5 Realize @katkarimi is here; spontaneous catch-up since I’m 51 minutes early.
+5 Spontaneous catch-up leads to an intro to a CBS alum
+3 Easily ping @brett1211 and betatest his new app, @sonarme
+1 Bonus: @sonarme is going to help me get more utility out of check-ins!
+15 you ace the Ace Hotel foursquare!
2:27 PM @Sailthru +checkinginmarathon
+0 Added Sailthru, relatively easy and didn’t expect it to be in the list.
@alexandergordon asks me: Heading for @foursquare's Overshare badge? #achievement
i tweet: having my own personal #checkinginmarathon today on @foursquare and going to write a post later about it on www.stephpalmeri.com
Apparently some people are actually paying attention. Hmmm, could I be annoying people?
-5 @alexandergordon is annoyed by my checking in
+5 @alexandergordon is annoyed by my checking in
3:23 PM @ 71 Irving Place Coffee & Tea Bar “Is that Rachel Dratch in the corner #celebsiting #checkinginmarathon”; meeting w/ @birsic and @joshthebrand
+ 2 @joshthebrand knows I’m here early and avoids going to the wrong place
+2 Rachel Dratch mention prompts former colleague @herzy69 to mock my use of the work ‘celebrity’
+4 foursquare saves @joshthebrand some time
5:34 PM @ Columbia Business School add category "Playing señora in negotiations night class. #checkinginmarathon"
-1 @alexandergordon is right, I feel like a nOOb checking into class, whatever that is….
9:23 PM Toast UWS add category "#checkinginmarathon finally eating" w/ joe
+0 I’m here with joe, so knowing he’s here doesn’t do much
10:52 PM The Parlour #checkinginmarathonw/ @alexandergordon @hatswhatshesaid
+2 no surprise @hatswhatshesaid and @alexandergordon are here, but thanks for heads up
@jonsoffer writes: @stephpalmeri Thanks you for letting me know where you are at all times
+4 Aw, that’s cute, thanks jon
-10 wait, you and all of my friends have been mocking me all day for oversharing?!
-6 oversharing on twitter really seems to irk people
Daily Utility Score: 16 points
Average Utility per Check-in: 0.375 points